Celcom Timur (Sabah) Sdn. Bhd. (CTS) marked a memorable milestone with the Refreshed Identity Soft Launch held on 21 October 2025 at Shangri-La Tanjung Aru, Kota Kinabalu, Sabah. The ceremony was celebrated among all CTS staff and made even more meaningful with the Long Service Appreciation Award presentation, a gesture of gratitude to those who have dedicated years of commitment and excellence to the company. A variety of engaging and fun activities involving all staff further enlivened the occasion.

As part of the celebration, Puan Zurinah Datuk Hanafiah, Chief Executive Officer, shared insights on the company’s new refreshed identity, reflecting CTS’s renewed vision, purpose, and values that will guide its next chapter of growth. She was later joined by Mr. Shaharul Niza Mohamad, Chief Financial Officer, and members of the executive management team, who elaborated further on the company’s direction and transformation journey.

As we turned the page to a new chapter that embodies our shared purpose, vision, and values strengthening the identity of CTS, we were reminded that “Who we are today is built upon the groundwork, perseverance, and endless dedication of our dearest leaders and staff, since the company’s establishment in 1995.”

This milestone celebration is a heartfelt tribute to everyone who has been part of CTS, past and present, whose contributions have shaped the company’s remarkable journey.

To the committee members of the event, your commitment, effort, and teamwork were instrumental in making this special occasion a resounding success!

Stay tuned for more stories and milestones as we continue to grow and move forward with our refreshed identity!